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Unsubscribes save you moneyĪs your list grows, it costs you more. That’s one less person on your list who wants you to work for free. As they self-select out, give a little cheer.

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They want you to continue sending them free advice, but they not only don’t want to buy anything from you, they get bent out of shape when you have the gall to try to run your business like an actual business. In other words, these folks want something for free, but aren’t really interested in the next-step solutions you offer. These people want to get great content from you, but get angry or upset when you make offers for relevant products or services. There are going to people who drop you because you want to sell them things. There are a lot of totally valid and understandable reasons people will unsubscribe from any given email list (inbox cleanup, employee turnover, change in direction, etc.).īut there’s another, slightly more sinister reason people unsubscribe - it’s because they get annoyed when you send them offers for paid products or services. So say “Sayonara” and let them be on their way. When energy vampires unsubscribe from your list, it’s a good thing.

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Getting rid of energy vampires on your list allows you to pay more attention to the people on your list who appreciate you, respect your boundaries, and want to pay you fairly for your expertise. Now, let me be very clear, answering questions from qualified prospects and loyal customers is a good use of your energy. Every time you receive a request, it drains a little bit of that energy. Even if you decide not to respond, you still have to read the note and make a decision about what to do with it.Īs an entrepreneur, you are always working from a limited pool of energy. Write (or call) and ask you to go to coffee with them so they can “pick your brain”Įvery time you get contacted by an energy vampire, you have to deal with it.Complain that you send too many (or too few) emails.The majority of people on your list are prospects and customers who care about your message and appreciate your content and offerings.īut there are some “energy vampires” on your list, too. When subscribers self-select and drop off your list, it saves you energy. Let’s take a look at three of those reasons right now … 1. They fret and sweat over every lost reader.īut I argue that there are many reasons why you want to celebrate - not mourn - when someone unsubscribes from your list. You’re a smart content marketer, and you know that building a qualified list of email subscribers is an important part of your overall online strategy.īut as you build your list (and consistently send out useful, compelling content), you’re inevitably going to lose some of those subscribers.Ī lot of email marketers take it very personally when people drop off their list. Transcripts are not currently available for all podcasts, view our accessibility guide.Do you take it personally when someone unsubscribes from your list? See /privacy for privacy and opt-out information. Sound design is by Breen Turner, with original music from Metaphor Music. Our executive producer is Manuela Saragosa. If you’ve lost money in the crash and need to talk to someone, here’s a link to the Reddit thread containing all of the national helplines you could turn to for support: Scott Chipolina, the FT’s digital assets correspondent, and Ilan Solot, a partner at crypto group Tagus Capital, discuss what the future could hold for crypto as an asset class, what more could be done to protect consumers - and the steps investors can take to protect themselves. Even investors holding other cryptocurrencies as part of a diversified portfolio are feeling the sting.

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In Bangalore, 29-year-old Subbaiah watched in horror as his $7,000 crypto holdings in luna and terra collapsed. This month’s crash in the value of cryptocurrencies has wiped out investments for people all over the world.






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